Google Analytics is a web analytics tool provided by Google for free and if you aren’t utilizing it yet for your business then you’re missing out on something very important!!
Nowadays developing and hosting a website today is relatively easy and common amongst small business owners.
But not many know how to leverage the website to drive prospects and acquire new customers from the website.
Whether you use the website for personal or professional use, it is imperative to know three things.
Who visits your website?
How did they reach it?
What was their behavior while they spent time visiting your business pages?
You can acquire all these data and more from Google Analytics
With this data, you have the potential to channelize to convert your business website from mediocre to outstanding. This is the power of using Google Analytics.
Google Analytics, in simple terms, analyses and reports every piece of information your site receives, right from the moment visitors click on your site till they leave it.
Noticing the data from Google analytics is one aspect, but interpreting the data and taking action from it is another.
Google Analytics provides you insights and recommendations based on which you can take action to improve your Internet marketing ROI.
Here are four important aspects that google analytics shows about your website.
- It gives you an accurate description of your audience.
- You can find out every detail about your website users, right from their demographics, interests, behavior patterns to which pages they liked the most.
- You can also track what drove them to the site or check if they left your site without visiting another page (the bounce rate).
- Which are the popular pages visited?
With this data, You can:
Direct your content to the right audience and boost your site traffic.
Segment users according to their personalities.
Reshape the value of your page content, by determining which are the popular pages visited on your website you can
Focus on the type of visitors your site receives and build and enhance the experience for the relevant visitors in the long run.
Develop and maintain a strong online identity by tracking this data effectively.
Subsequently, you can deploy your marketing strategies creatively and increase your conversions.