Several businesses are at a standstill due to social distancing measures and the extended lockdown has amplified the strain further.
Nevertheless, some businesses have been quite productive and smart in utilizing their resources with the aid of technology and have managed to stay afloat.
They are taking the help of the internet, messaging applications, video conferencing, and cloud infrastructure to work from home. All business meetings are taken over by video calling and virtual conferencing.
Traditional companies that have never used technology are struggling to get to these platforms, but are slowly getting used to it.
Schools and colleges have started as per schedule, but the difference is they are taking their sessions on video calling apps, and students are attending their lectures online.
Not only student’s even professionals and homemakers are taking up new courses to upgrade their skills.
Online learning platforms like Upgrad, Udemy, Coursera, Skillshare, etc have found new users who want to enhance their skills and knowledge. It is not that these courses were not available earlier, it is the free time which people are having due to the lockdown and they want to utilize it with learning. This has created more demand for existing and new online courses There is a number of free courses available too during this lockdown period.
Apart from business, technology is also being used by many for personal activities such as socializing, streaming shows and movies, etc. Digital entertainment platforms like Amazon Prime, Netflix, Hotstar, etc are gaining a lot of fresh viewers apart from the already existing ones during this lockdown,
The world after lockdown…
Will Technology Change The Way We Do Business after lockdown?
A Big Yes !!!
Technology has been a savior during the lockdown and it will be remembered for its major role to survive in the pandemic. It’s hard to imagine being without the internet in this lockdown.
Video calling & Online Education
Technology has proven that traveling for a meeting, attending a course or educational program is not as important anymore since it can be achieved through virtual means. Online meetings and training with video conferencing or webinars may not be as effective as in-person interaction but one can’t deny how convenient it has proven to be.
Use of Social media platforms
Social media platforms like Facebook, Instagram, Whatsapp, Twitter, Snapchat, Tik Tok, etc, are being used and viewed by people for entertainment and also to stay updated. Even those who weren’t active on social media have started using it during the lockdown. Not only updates in people’s lives, but also product and service offerings are broadcasted through social media applications. This might become a new way to announce things even after the lockdown.
Although social media was already used before, it is expected to grow exponentially after the lockdown as more businesses will utilize it to gain visibility.
Variety of apps
So far apps like Swiggy, Zomato, BigBasket and Uber were already installed on our smartphones. This lockdown saw a tremendous increase in download of fitness apps. People who neglected their health have now become fitness conscious and are more concerned about their well being.
Several educational apps are downloaded by students for their studies apart from their regular online classes.
Even after the lockdown ends, these apps will stay because they efficiently helped during the lockdown and work from home activities.
Several big businesses were already digitally active and using Digital Marketing even before this pandemic. But now even small businesses have to learn the tactics of digital marketing and try to reach their target audience by digital means.
In the post COVID situation, only those businesses that are online and reach their customers digitally will survive and grow.
Digital marketing will prove to be a boon for many of the small businesses in the future.
It’s now time that you revamp business operations and shift as much as online for success in the long term.
If you are confused about it, just contact me, so that I can help you grow your business online
Technology will not be the purview of big companies but even small businesses will have to adopt technology to get an upper hand.
Those who find it scary and don’t adapt to this change will find it difficult to survive and eventually perish.
It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.