Why should you make Your Own Website for a Business or Personal Brand?
Step 1: Get a Domain Name
The first thing you need to do is choosing the right domain name that is available and also catchy to attract website visitors.
Choosing a domain name can sometimes be very time-consuming. For this reason, it is essential to come up with a great domain name quickly.
Here are a few guidelines for choosing a great domain name for your blog or website.
Get started with your own business name:
Your website is an excellent opportunity to build your business brand. So start with your business name if it is available.
Make sure it is a short name. People tend to remember short names more easily. As a guideline, when selecting a domain name, try to stay within twenty letters. Having a short and easy-to-remember domain name will give you an advantage over other long & hard to remember domain names.
Don’t go for abbreviations.
Domain Name should be able to describe your brand.
If you are building your personal brand then go for a domain with your own name.
If you don’t prefer to have your name, then have a name that describes your site and its purpose.
For example, a domain name that says digitalname.com or digitalmarketername.com will immediately indicate what your site is about. It will be easy for people to remember you and your site.
My own domain names Digitalnazir.com and trekwithnazir.com, have some relevance to what these blogs are about. The word “Digital” means that I am writing about Digital Marketing, and the word “trek with” means that I am inviting adventure enthusiasts to read about my trek experiences.
These are just examples; your site NEED NOT be on Digital marketing. It could be about your hobby or any other expertise you have developed over the years. It can be about Food, Fitness, Travel, Cars, Bikes, Nature, Kitchen recipes, Pets, Technology, Education, etc.
Some examples of choosing domain names in these topics are treehugger.com, tinybuddha.com, devilonwheels.com, curlytales.com, etc.
For a personal branding website, you should select a topic or subject which you are passionate about and can demonstrate yourself as a subject matter expert. This is very important because only then will you be able to write useful articles about this subject and engage visitors who come visit your site.
Many sites are guilty of writing about things based on what’s trending in general. They publish stuff that has nothing to do with their passion. Select a niche and attract a particular target audience
Get a .com domain name extension only:
Though there are several extensions available, I advise you to go for a .com domain name only. Even today, several website visitors assume that domain names have a dot com extension only. So don’t confuse them and go ahead with a .com extension only. Domain names with other extensions or with numbers may be cheaper, but don’t compromise on your domain name by saving a few hundred rupees.
Check for spelling mistakes and avoid numbers and hyphens when choosing a domain name. E.g. avoid digital12name.com or digital-marketername.com
Avoid complicated pronunciations and those words that sound foreign as your audience will be mostly from India.
Cost: Rs 850.00
Step 2: Get WeB Hosting
Webhosting is an online storage space that stores your articles, images, video, and other files that comprises your website. You need to get a Web hosting service to save all the content of your site.
Web hosting is necessary as without hosting; your website cannot connect to the internet.
Web hosting service provider helps you with domain name purchase also though it is not compulsory.
Cost: This is a paid service, and it costs INR 340 per month or 4,000.00 per anum.
Treat this cost as an investment in your brand. Once you have your own website, there will be several opportunities to make money from your site and recover this cost.
It is one of the few companies that accept payment in rupees. I am sharing a link below to sign up with A2 hosting.
This link will give you 51% off. Go ahead and click on that link to Get started. It will redirect you to the home page of the A2 hosting. On the A2Hosting page Click on GET STARTED in Shared Hosting.
Step 3: Install WordPress
WordPress is an online, open-source website creation tool, which is probably the easiest and most powerful blogging and website content management system today. WordPress is versatile and can be used for Blogs, business websites, online magazines, and even e-commerce sites. Many popular blogs, celebrities, and even fortune 500 companies are now using WordPress to build their sites. You need to customize your site with themes and plugins for a good design website and added functionality.
With these 3 steps, and with an investment of just Rs 5,000 you can start your journey of creating your own blog or website with a self-hosted WordPress blog. This is the first and most essential step to learn and practice digital marketing from your home.
If you think Hosting and WordPress hosting is too technical, I will provide you with FREE technical support for Hosting and WordPress installation with customization.
This is a FREE Support.
Alternatively, you can send a WhatsApp message by clicking on the WhatsApp icon.
Conclusion: Maintaining your site is extremely important to stay relevant. So update your website frequently with blog posts on current industry events and new products and services.
Share free offers and company news to keep visitors coming back to your site.
Making a website for your business or personal brand is a low-cost investment that will help you share value, establish your community, and build authority in your industry. It will help you reach a wider audience than you could never imagine through traditional marketing techniques.
Make a website that you’re proud of and which YOU can keep up to date.