If you are a local business having a locally targeted online Digital Marketing strategy is one of the best ways to get in front of your target audience.
Statistics show that over 80% of consumers use a search engine when looking for information about local businesses. And over 85 % of brand engagement happens through local listings, local web pages, or other local search results.
There are 3 things you can check today to see how your online marketing strategy measures up in today’s local search landscape.
1. MAP LISTINGS:
In the past businesses used to have listings in phone books or yellow pages to make themselves visible when a consumer needs to look them up.
But now online marketing or searching on Google has become our go-to source for almost all our modern needs from food and travel to health, fitness, etc.
Your business can now be listed online on Google My Business.
Google My Business listing includes a business name, address, phone number, and website name.
Google uses this business listing information at its various products — including Google Maps.
When you list your business with, Google My Business, it offers everything about your business for a potential customer to find and use your services, buy your products or visit your business.
Once you’ve registered or claimed your local business listing via the Google My Business dashboard, you can respond to customer reviews and add images to help your business stand out.
Check if you have claimed & verified your map listings in Google.
2. ACCURATE BUSINESS INFORMATION:
The whole point of an online marketing presence is to entice customers into your store, office or showroom so you can convert them to paying customers rather than just visitors online.
And, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located.
As a customer, how likely are you to give this company your business?
In fact, 73% of consumers stated that they lose trust in a brand when the online listing does not show accurate information.
Also, it needs to completely consistent across all websites and platforms.
Check if your listings are correct, consistent & completely filled out.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Mobile is especially important to local service-based industries as someone in need of an urgent product/ service is mostly going to search for a local business using their mobile device.
As per the statistics which I have observed for various businesses, currently, mobile traffic is almost 50% or more than desktop traffic on the internet.
(To get an exact picture, you can review your Google Analytics data to see which devices your visitors use).
Of all the factors looked at by Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important by Google.
Check if your website is mobile-friendly?
Do these 3 simple checks and make sure you edge out your competition and acquire new customers effortlessly.