Do you want a travel website that gets a lot of traffic and gives you quality sales leads?
We are handling a travel website project for an adventure tour company.
We build this adventure tour business website site and generated sales leads for them without spending any money on Google / Paid ads. We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year.
This adventure tour website gets 2,000+ page views a month, and we would be taking it to more than 20,000 page views a month soon.
You can see from Analytics, that in the last year, we’ve got more than 26,000 page views. Now our goal is to get this much traffic every month. That would be 2.4+ Lac page views a year.
In our journey of implementing Digital marketing to promote business, there are a lot of things we learned about getting traffic to a travel website.
We are sharing the 3 top tips for getting traffic so that you, too, can gain confidence and get high traffic to your travel website.
Tip 1. Taking Consistent Action
Yes. Consistent, disciplined action is the most significant determining factor for the success of your website. When everyone is searching for secrets to get website traffic, consistency might not sound like a secret. But the real secret is: taking action every single day. Trust us; It is the No.1 skill required for driving traffic to your website.
Growing traffic to a website is like planting a seed and developing it into a tree.
In the beginning, you will not see the seed sprout into a plant. Yet, you have to keep nurturing it every single day. You have to keep publishing posts on your website, at least once in a week. Even if you are not able to see any results, keep doing it. On other days do the keyword research related to your travel business, analyze the traffic statistics, and prepare content for new posts.
You need to water your plant (write posts) every day. They say, “The best time to plant a tree was 20 years back, and the next best time is now.” We can say the same about growing traffic to your website. The best time was three years ago, and the next best time is now.
When you start creating posts for your website, you will start seeing some results in a month or two, but the results might not be motivating. The results will be similar to a seed that sprouts into a plant, but it doesn’t bear fruits.
But, the sprouting is an indication that it is capable of bearing fruits in the future. When you post consistently, you will not be able to get leads out of it for almost six-nine months. But you keep nurturing your website if you want it to grow into a big tree that will eventually bear fruits.
When you are growing a tree, you cant measure the growth daily. Sometimes even after a week, you will not be able to see any difference. But within months and in a year, you will see that the tree is growing big and soon it will be big enough, and you can pluck fruits.
When you are publishing a post on your website, you will not benefit from it immediately, unlike paid ads where you get instant leads. That’s the hardest part about nurturing a website.
Everyone expects results immediately. Wanting instant gratification for your work is the greatest enemy of a high traffic website.
Remember how you started your business and how it has grown into what it is now. It didn’t happen overnight. There were a lot of consistent efforts over several years. That’s the only way you can create anything significant.
It’s the law of Nature. Good things grow organically and take time. You need to understand this very clearly if you have to create a high traffic website.
Here is a snapshot of the Organic keywords count and their ranking on Google. As you can see, this website has 21 important keywords ranking on the first three positions on Google search. And 50 important keywords are ranking between 4-10 positions on Google’s first page.
This site now (as of March 2020) has a total of 71 keywords on the first page of Google and 1100+ organic keywords ranking on other pages some of which will soon be on Google’s first page. These 71 keywords are giving this site free organic traffic from Google and generating sales leads without spending any money on Google ads. We could generate 300+ sales leads in November and December for a trip in January.
We could achieve all this by consistently putting up content on the website.
But how to be consistent? And Where to start?
We did this by writing 500 words every day about their brand. We wrote about the expertise they had developed in their business and “published it”.
We wrote one useful blog post a week for their website. We were consistent and authentic. We didn’t wait for the best quality ideas or content; we just did it and did it regularly.
What we’ve learned is this: consistency beats talent. Consistency beats luck.
And you know what – Consistency even beats quality.
That’s right. We regularly and consistently outperformed others whose work is of much higher quality than ours.
We did not do work for immediate rewards. Rewards eventually come as Google takes time to recognize the content and rank it higher on the first page.
We also ensured that the technical aspects of SEO – Search Engine optimization is taken care of.
With the right mix of valuable content, technical SEO and a waiting period of 2-3 months these posts/pages ranked higher on the first page of Google.
Now these site is getting free organic traffic that provides quality sales leads
You just need to have patience !!
Have you made any systematic investments? You know how the investment grows if you repeat the same thing over and over again. After a long period, the benefit of compounding sets in, and you have a corpus.
All significant achievements in life come with the power of compounding. Health, wealth, and also website traffic 🙂
Tip 2. Write for Your Ideal customer
The second most powerful thing that helped us grow traffic was that we were able to connect with the readers well.
As you are reading this, do you realize that we are talking directly to you?
We can connect with you because we write just for you. Through this post, we will reach 100,000 people, but every person out there who is reading this post is an individual and will feel like we are writing to him directly.
You have to write for one person, and that person is your customer. You need to know that person well.
You may have a broad spectrum of customers but talk to one central customer avatar. Do you know your target customer well?
Get a fair idea about their goals, fears, aspirations, failures, mindset, attitude, and more. Know them as a friend. That is how you build a customer avatar. It’s an image you make about your customer in your mind. That’s when you can write for them.
When you write, there is a feeling that you have to relevant to all the people who will read your blog. But if you try to appeal to everybody you‘ll end up appealing to nobody. You just have to write to your target customer.
The better you are at targeting one segment of the audience, the better you will be able to connect with them.
Get their attention first. Have a conversation with them using your posts.
Marketing is about good conversations.
Tip 3: Answer Buyer questions. Solve their problems.
Find buyer queries and answer them. Your website should be a channel and medium to help your buyers. Solve their problems
You are reading this blog post because you want to build a high traffic travel website.
If you are writing only about your business products and services, then you will have a few readers from your social circle, but that’s about it. It will not spread, and you will not get more traffic because it is not helping people.
Find what your audience wants and write helpful posts on the problems they are facing.
Finding out what your audience wants is not an easy task. It takes a lot of effort to understand their problems. If required, call your existing customers. Speak to them for 10-15 minutes and understand their challenges better. Understand their desires and goals, and it will help you to answer better.
The desire to answer and help people will only come when you understand their problems.
You cannot help someone whom you do not understand. Spend less time promoting your business directly. Use this indirect method of understanding your buyer’s desires and serving them. The people whom you help will make sure they help you by promoting your brand. They will keep coming back to you for more information, and sooner or later, many of them will be your customers.
There are several tips and tricks when it comes to driving traffic to a website successfully. However, we have realized that some things are more important than other things. You might think that the design of the site is important, the images on your website should be great, it should have a perfect domain name, and each page should be attractive with excellent graphics.
Yes, they are important. But having consistency, writing for your ideal customer, and helping them by answering their queries are even more important. If you focus on the above three, you will not only make profits but also build credibility and trust.
We hope you enjoyed reading this post.
If you have read this 1500+ word article till now, then you have discovered the secret of keeping your audience engaged.
We wish you success.