Digital Marketing Jobs in India

What are the Digital Marketing Jobs & Scope in India?

Many businesses today are changing over from traditional marketing practices to digital marketing.

Until a few years ago, businesses were reluctant and hesitant to adopt online marketing. Not anymore.

Digital Marketing has now become a primary and mainstream channel for Marketing.

Businesses have realized that Digital Marketing is no longer optional. Either they start adopting Digital Marketing and grow or lose customers.

Before digital marketing was adopted as a mainstream strategy, many freelancers and new-age tech entrepreneurs were already into it and got a huge first-mover advantage. This tech entrepreneurs or tech startups did good content marketing and search engine marketing to scale up their business very fast.

Companies with traditional methods of marketing were shell shocked to see their growth as they didn’t even know what online marketing was.

Companies that don’t have a digital marketing strategy and an online presence are bound to fail. Every day more and more companies are realizing this. Some of them have realized it late, but it’s better late than never.

The personalization that the digital marketing mediums offer today, has changed the way businesses talk to their customers.

I can’t change the direction of the wind, but I can adjust my sails always to reach my destination. – Jimmy Dean

This paradigm shift in marketing practices from traditional to digital is a massive opportunity for tech professionals who aspire for jobs in the digital field.

Digital Marketing Jobs and career Scope in India
Digital Marketing Jobs and Scope in India

TOI has reported that Digital Marketing will create 5 Lakh jobs in India by 2020.

With companies increasingly shifting their focus to the digital medium, there will be five lakhs jobs available by 2020 ″ – Manipal Global Education Services

India sees a surge of digital marketing growth from 2013 onwards and the trend continues till 2020.

The industry is growing at a rate of 28-30% in India annually. As per the latest statistics, India has reached 600+ million users of the internet by the end of 2019.

India also has the World’s largest population of Facebook users.

As per a recent study done by IMRB, India currently spends 32% on digital marketing. Some businesses and brands are spending up to nearly 60-65% of their marketing budgets on the digital medium. It also predicts that the numbers are set to rise to 75% over the next two years

This high-speed digitization is propelled by the Indian Government initiative & promotion of Digital India.

This is leading to a growth in demand for Digital Marketing professionals. In this article, I will share job positions and the salaries offered for digital marketing professionals in India. Many of these jobs are listed on Naukri & Monster India.

Here is the list. This shall give you a fair idea and know where you can fit in.

  • Digital Marketing Head / Manager

  • Content Marketing Manager

  • Social Media Manager

  • Search Engine Marketer / Paid Marketing Expert

  • SEO Executives

  • Copy Writers

  • Digital Marketing Executive

I am sharing a rough hierarchy of a digital marketing team in a mature organization in India.

Digital Marketing Team
Digital Marketing Team Structure

The above chart is a relative reporting structure and will be different for different companies. 

Let’s look at the roles, responsibilities, and purpose of each of the digital marketing job positions I shared above.

Digital Marketing Head / Manager

If you have 5+ years of experience as a digital marketing executive and if you have developed and implemented digital marketing projects with proven strategies, you will be hired easily as Digital Marketing Manager.

Responsibility: As a Digital Marketing Manager, You have to plan and execute all digital marketing activities of the company, including SEO/SEM, marketing database, email, content marketing, social media, display advertising, and re-marketing campaigns. You will lead a team of digital marketing professionals.

As a Digital marketing manager, you will be responsible for bringing together the different components of digital marketing together and make it efficient.

 Skills: You should possess good knowledge of all different digital marketing channels and experience with online marketing tools and best practices. Have hands-on experience with SEO, Google Analytics and CRM software. You should be able to generate reports on the marketing campaign’s performance.

As a digital marketing expert if you possess the above skills, then you will be in huge demand as companies are looking out for such kinds of people.

If you have projects to prove your experience, it will add a lot of weight to your resume. You don’t need any digital marketing certifications or an MBA degree though if you have one it will be preferred

You will report to the V.P. of Marketing in the company. DMM is a mid-senior level manager position.

Salary: The salary range of experienced digital marketing managers is from 8 to 20 Lakhs INR per annum depending upon the company. If it is a startup, you may have to go for a smaller salary band but can get stock options.

Content Marketing Manager

Content Writing and Content Management
Content Writing & Management

A content marketing manager is responsible for having insightful content across various channels or digital mediums. He reports to the digital marketing manager.

Responsibilities: Includes managing the blog, website content, Content for Landing Pages copywriting the sales page, email communications, drip marketing campaigns, content for PR Announcements, ebook publications, video marketing and also guest blogging.

His sole objective is of engaging the readers and generating leads. He has to work closely with the leadership and sales teams to develop strategies and tactics to communicate the benefits of their products. He has to drive qualified traffic on data-driven insights.

The content marketing manager may contribute solo or have a team of content writers (in-house or freelancers) depending on the scale of work in the organization.

Many freelancers do an excellent job of writing content from their home or as a part-time job. The content marketing manager has to get work done from such freelancers or built an in-house team.

Salary: A Content marketing manager will earn anywhere between 12-14 lakhs per annum on average.

Skills: He should possess a Content/ Editorial mindset that seeks to understand the audiences and be able to create content according to the audience

Experience: There is no explicit requirement for qualification. Though a Graduate/PG with a minimum of 3-5 years relevant working experience will be preferred

Qualifications: If you have a project that you have delivered then certifications and degrees are not necessary.

Social Media Manager

Social Media Marketing is managing the distribution of content on every social media platform. A  social media manager has to Set and implement social media and communication campaigns to align with marketing strategies.

He should have an extensive understanding of social platforms like Facebook, Twitter, Instagram, LinkedIn, and any emerging platforms.

Responsibilities: He should be able to develop a social media strategy for audience growth, high fans/followers engagement and drive organic or paid ad traffic via Social Media.

Experience: He should have proven experience in creating a high growth in the audience for each social media platform. He should be experienced in creating/testing social media content. Strong experience in using social media publishing tools and Google analytics is an added advantage.

Search Engine Marketer / Paid Marketing Expert

Search engine marketing is also known as a performance marketing specialist. It is one of the essential aspects of digital marketing. It means marketing via search engines, especially Google.

As Google is now the unanimous leader in search engines – search engine marketing invariable refers to marketing via Google AdWords.

For a small company, who has an in-house team search engine marketing is taken care of by the digital marketing manager himself. Many times it is outsourced to a digital marketing agency that will take care of the search engine marketing campaigns for a monthly retainer fee.

More prominent companies hire a dedicated SEM (search engine marketing) specialist and may have a team of search engine marketers.

Responsibilities: The Performance Marketing Specialist will be responsible for working on Multiple AdWords accounts to buy traffic on Search and Display ads. He has to perform daily AdWords account management for website apps. He has to be thoroughly proficient and hands-on with every aspect of SEM, Google Display & Re-marketing campaigns

He has to provide insights and suggestions to the creative team on copy, graphics and user experience to improvise text banner ads & landing pages. His goal is s to bring the target number of leads and clicks from the given marketing budget. His work is involved in analysis, bid management, keyword research and testing the paid ad campaigns.

He reports to the digital marketing manager.

Do you want Search Engine Marketer Jobs – Click here

Experience: There is no specific experience requirement for a search marketing expert. Small companies usually hire freshers, but some established companies need people with several years of experience.

Search Engine Optimizer (SEO) Executive

Instead of spending a lot of money on Google ads, it is possible to get free organic traffic from Google by applying good search engine optimization.

SEO - Search Engine Optimization Jobs
Search Engine Optimization

An SEO expert or Search Engine Optimizer does keyword research and user experience optimization. They develop optimization strategies that increase the company’s search engine results rankings. They use Google webmaster tools, get pages indexed, and manage duplicate content.

An SEO expert should be experienced in using various kinds of SEO tools in the market. is a well-known and reliable SEO tool for digital marketers and webmasters. There are plenty of other tools like SEMrush, Ahrefs, and Ubersuggest, which will help you analyze keywords and improve your performance in the search engines.

Thrillophilia, one of the adventure tour companies, has competent experts in SEO. receives most of its traffic via the search engines (Google organic search), and it helps them save a lot of money in AdWords and quickly rise above their competition in terms of traffic.

SEO experts report to the digital marketing managers and mostly work independently.

If you want SEO Executive Jobs – Click here


A copywriter works closely with many people in the digital marketing team. He works with Design, Client Servicing, and overall Marketing Teams to create compelling marketing communication.

The copywriter helps the search engine marketer write a better ad copy. He helps the social media manager post better words on social media channels, helps the content team refine their content for better reception.

He has to Come up with creative ideas and communication concepts for Mailers, Print Ads, Email Drafts, Social Media, Landing Pages, Banners, Blogs, and so on.

He should possess Skills to deliver high-quality and engaging copy that is aligned with the brand identity and Digital Marketing plan.

Digital Marketing Executive

A Digital Marketing executive should have a good knowledge of all aspects of Digital Marketing like Search Engine Optimization -SEO, Search Engine Marketing, Social Media Management, Social Media Optimization, Keyword Planning.

He should be updated with changing Digital Marketing Tools and Strategies. He should have good knowledge of website development.

Digital Marketing Executive is responsible for the delivery and optimization of digital marketing activities. He should be able to maintain and update content on the website, including SEO, manage new pages and landing page projects. He should be able to track and manage analytics for ongoing optimization

He reports to the Digital Marketing Manager

Salary: The current salary for the DigitalMarketing executive is in the range of Rs. 1,80,000 per anum for freshers to Rs 3,60,000 for candidates with 1-2 years of experience.


I hope this article gave you a good idea about the digital marketing jobs and career options available in India.

Do you want to apply for the Digital Marketing Executive Job or any of the above Jobs – Click here




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