Why to use Google Analytics for Business

Google Analytics is a web analytics tool provided by Google for free and if you aren’t utilizing it yet for your business then you’re missing out on something very important!! Nowadays developing and hosting a website today is relatively easy and common amongst small business owners. But not many know how to leverage the website … Read more

Don’t Find Customers. Be Found !!

How would it feel if customers come flocking to you instead of you interrupting them with unsolicited promotions and advertisements?

You may think. Is it Even Possible?

Yes. It’s possible.

You can attract customers to automatically come to you when it’s time for them to buy.

This is known as Inbound Marketing.

Inbound Vs Outbound

Inbound marketing is a strategy that focuses on drawing in potential customers and visitors to your website or social media page instead of you interrupting them with unsolicited promotions and advertisements

Many brands have understood the power of Inbound Marketing and are embracing it in a big way.

They are spending 90% of their marketing money on inbound marketing and only 10% of it on outbound marketing.

Let’s face it. Reaching out to your customers with mass marketing techniques is no longer effective.

No one likes commercials popping up in the middle of their Facebook or Instagram feed.

No one likes waking up to an inbox full of salesy emails from brands especially if they have not subscribed to it.

Customers now decide for themselves what to buy, who to buy from, and most importantly when to buy.

You can no longer influence them to buy at your convenience.

Rather, you need to be available to them when they are ready to buy.

So, how do I know when my customer is going to buy?

How do I attract them so that they come to me?

Simple!!!

Instead of shoving your product or service in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems.

Whenever they are searching for solutions they find you and reach you.

Such leads are the most promising and have a very high chance of converting.

84% of consumers will buy from a brand they found or follow over a competitor.

How does  Inbound Marketing work?

Read more

Local Business Digital Marketing Tips

If you are a local business having a locally targeted online Digital Marketing strategy is one of the best ways to get in front of your target audience. Statistics show that over 80% of consumers use a search engine when looking for information about local businesses. And over 85 % of brand engagement happens through … Read more

Social Media Lessons to Learn from TamilNadu Weatherman Posts

Who is the Tamilnadu weatherman and what are his posts about? When massive floods hit Tamil Nadu in December 2015, a silent hero rose to the occasion. This silent hero from Chennai started a revolution in the world of weather forecasts.  During this unprecedented flooding, most cities in Tamil Nadu had a power outage and continuous … Read more

Common Misconceptions about Digital Marketing

What are the Common Misconceptions about Digital Marketing that Small Business owners have? Some business owners who have not yet adopted an online digital marketing strategy think that having a website is good enough for getting business only. They assume that having their prospects will visit their website and they will start getting inquiries from … Read more

Digital Marketing Jobs in India

What are the Digital Marketing Jobs & Scope in India? Many businesses today are changing over from traditional marketing practices to digital marketing. Until a few years ago, businesses were reluctant and hesitant to adopt online marketing. Not anymore. Digital Marketing has now become a primary and mainstream channel for Marketing. Businesses have realized that … Read more

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