How would it feel if customers come flocking to you instead of you interrupting them with unsolicited promotions and advertisements?
You may think. Is it Even Possible?
Yes. It’s possible.
You can attract customers to automatically come to you when it’s time for them to buy.
This is known as Inbound Marketing.
Inbound marketing is a strategy that focuses on drawing in potential customers and visitors to your website or social media page instead of you interrupting them with unsolicited promotions and advertisements
Many brands have understood the power of Inbound Marketing and are embracing it in a big way.
They are spending 90% of their marketing money on inbound marketing and only 10% of it on outbound marketing.
Let’s face it. Reaching out to your customers with mass marketing techniques is no longer effective.
No one likes commercials popping up in the middle of their Facebook or Instagram feed.
No one likes waking up to an inbox full of salesy emails from brands especially if they have not subscribed to it.
Customers now decide for themselves what to buy, who to buy from, and most importantly when to buy.
You can no longer influence them to buy at your convenience.
Rather, you need to be available to them when they are ready to buy.
So, how do I know when my customer is going to buy?
How do I attract them so that they come to me?
Instead of shoving your product or service in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems.
Whenever they are searching for solutions they find you and reach you.
Such leads are the most promising and have a very high chance of converting.
84% of consumers will buy from a brand they found or follow over a competitor.