Make Your Own Website for Business or Personal Brand: In 3 Easy Steps

Why should you make Your Own Website for a Business or Personal Brand? People are continuously researching the internet for everything from solutions to their problems, to products, services, locations, and even operating hours.  A well-designed and informative website can give you an edge in your business or personal brand.   If you have any … Read more

Why to use Google Analytics for Business

Google Analytics is a web analytics tool provided by Google for free and if you aren’t utilizing it yet for your business then you’re missing out on something very important!! Nowadays developing and hosting a website today is relatively easy and common amongst small business owners. But not many know how to leverage the website … Read more

Ultimate Guide to B2B Marketing

Business to Business Marketing or B2B Marketing as it is popularly known is very different than marketing to individual consumers. It is a clear contrast with B2C marketing where the consumer or the buyer is often an individual and the purchase decision is faster. What is B2B marketing? B2B Marketing refers to all marketing efforts, … Read more

Don’t Find Customers. Be Found !!

How would it feel if customers come flocking to you instead of you interrupting them with unsolicited promotions and advertisements?

You may think. Is it Even Possible?

Yes. It’s possible.

You can attract customers to automatically come to you when it’s time for them to buy.

This is known as Inbound Marketing.

Inbound Vs Outbound

Inbound marketing is a strategy that focuses on drawing in potential customers and visitors to your website or social media page instead of you interrupting them with unsolicited promotions and advertisements

Many brands have understood the power of Inbound Marketing and are embracing it in a big way.

They are spending 90% of their marketing money on inbound marketing and only 10% of it on outbound marketing.

Let’s face it. Reaching out to your customers with mass marketing techniques is no longer effective.

No one likes commercials popping up in the middle of their Facebook or Instagram feed.

No one likes waking up to an inbox full of salesy emails from brands especially if they have not subscribed to it.

Customers now decide for themselves what to buy, who to buy from, and most importantly when to buy.

You can no longer influence them to buy at your convenience.

Rather, you need to be available to them when they are ready to buy.

So, how do I know when my customer is going to buy?

How do I attract them so that they come to me?

Simple!!!

Instead of shoving your product or service in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems.

Whenever they are searching for solutions they find you and reach you.

Such leads are the most promising and have a very high chance of converting.

84% of consumers will buy from a brand they found or follow over a competitor.

How does  Inbound Marketing work?

Read more

Post-Lockdown Scenario: Will Technology Change The Way We Do Business Forever

Several businesses are at a standstill due to social distancing measures and the extended lockdown has amplified the strain further. Nevertheless, some businesses have been quite productive and smart in utilizing their resources with the aid of technology and have managed to stay afloat. They are taking the help of the internet, messaging applications, video … Read more

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